Falbo Bros Pizzeria started in Madison, Wisconsin in August of 1992 when two University of Wisconsin students dreamed of the concept of a better pizza. The taste for greatness spread from Wisconsin to Iowa, currently in six locations, including Madison, Middleton, and Verona, Wisconsin, and Iowa City, Coralville, and of course Dubuque, Iowa.
Falbo Bros came to Dubuque in 2005 and was previously owned by Jeremy Noel, who came from the Iowa City location, bringing the franchise to town after learning all he could from his prior experience. Currently, Aidan Brown is the owner of the Dubuque franchise, which he purchased about a year ago.
The recipes used at Falbo Bros Pizza have been passed down for over thirty years and rely on the authentic taste of Italy, crafted from scratch, using fresh ingredients, put together, and completed in stone ovens. This unique flare gives Falbo’s a different pizza experience for those in the area.
Currently, Falbo’s is located at 3250 Kennedy Circle, Dubuque. This location has its pros and cons, in that the business is tucked away and not overly visible from the main road. For those who discover this amazing pizzeria, however, the eatery has a wonderful family style, with a “hole in the wall” image, as Aidan says, that provides a unique opportunity for a stronger connection with customers who find this pizza joint. Aidan’s goal is to get a more visible or even second location to serve and get to know more people in Dubuque and the surrounding area.
Although they may not be overly visible from the street, Falbo Brothers certainly is visible in their community connections. The walls of the eatery contain the work of local artists, giving a unique flare to the business and sharing the craft and creativity of others, while providing a an opportunity for locals to support locals. The business also makes regular donations to the Dubuque food pantries, local churches, and other various organizations. They provide gift cards, pizzas, and use fresh food from the local farmers’ market to give back to those in the community who support them as well. Aidan’s goal as a small business owner is to “regularly connect with the local customer base on a more intimate level and give back to the community that gives back to us.”
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