The Loras College sport management team earned national championship status by winning the SBRnet Case Study Competition at the annual Sport Marketing Association Conference held last week in Las Vegas.

Brad Coen (‘22), Gabbie Garcia (‘23), Sam Brickley (‘22) and Abi Vito (‘23) collaborated to bring the home the program’s 11th national title.

Loras won the competition with their case study presentation on marketing plans for the Henderson Silver Knights, a new minor league team that will play in Henderson, Nev. Their presentation addressed a community-based marketing effort that focused on youth hockey players, families, and students. The team’s winning pitch was a combination of data and learnings they had gathered from other minor league teams in the American Hockey League.

In a closely scored final where four points separated the three schools, Loras bested student squads from Arizona State University and Elon University.

Nine different schools competed in the case at the Sports Marketing Association event. In addition to the three finalists, competing schools included Indiana University-Purdue University Indianapolis, Stephen F. Austin State University, Georgia Southern, The University of Minnesota-Crookston, Indiana State University, and St. John’s University.

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Julien’s Journal, the Dubuque area lifestyle magazine, is a monthly regional feature magazine for and about Dubuque and the tri-state region.


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