Mercy Health Network (MHN), a leading health care system, today announced it will soon become MercyOne. With the name change set to officially launch February 1, 2019, the system will unify its statewide footprint by implementing a strategic brand initiative to connect the many points of care across the state and surrounding regions to better enable consumers to recognize and navigate its vast network of services.
Formed in 1998 by Catholic Health Initiatives (CHI) and Trinity Health, MHN has grown into a leading provider of hospital and related health services. The system includes more than 43 owned, joint venture and affiliated medical centers and hospital campuses, along with more than 230 primary care clinics and other health facilities, all generating more than $3 billion in combined revenue and employing more than 20,000 people.
Currently, MHN’s system of hospitals and facilities are represented by dozens of different brand names, logos and messages. Given this challenge, MHN completed important strategic planning work, conducted consumer research, and engaged with more than 4,000 physician partners and colleagues through discussions, focus groups, surveys and interviews over the last 18 months. The new name, MercyOne, was selected after a comprehensive external review and selection process.
With selection of this new name, the organization has developed a new logo and brand identity. All of the system’s wholly owned hospitals and care sites will adopt the MercyOne name, along with a facility locator. MHN’s Eastern Iowa region includes Mercy Medical Center in Dubuque, Clinton, and Dyersville, Central Community Hospital in Elkader, and an affiliate, the Guttenberg Municipal Hospital in Guttenberg, Iowa. Kay Takes, president of the Eastern Iowa region, is excited about the changes.
All affiliated hospitals and facilities contracting with MHN for management support, statewide initiatives, and strategic benefits will continue to retain their local governance and current names.